Friday, October 17, 2008

Tuf Times when A 'Place meant' (small cubicle is what we r fighting for!)

Eclectica, the placement team when grudges the cribbings we bitch. We don't have better things to do anyway when all the ignorance is turning out to be bliss for most of those placed so far. The rejections , the selections but please dont talk about the awaited results. Only I know how I have longed the prefix WIZ. before my name only to wait forever for the phone call which never ringed on my rarely on ringing mode mobile. So many make it and so many screw however everyone has his/her own way of expressing the joy and annoyance. Nimit doesnt eat out of happiness when he becomes the Euro champ and a few shun eating because they sincerely want to make it( if at all starving could help). And when all the hope is hooked on a newcomer(new company) its karthik who applies and we know its a goodbye from the prospective guest. Unexpectedly, he speaks these days and starts his day with Media Planning instead of Good Morning! Can't help it because one day while on phone he suddenly realised that he was born to be a media planner and veritably so...the person on the other side was the head of media planning from Times Private Treaties  ;)/   

CSR for Mohit, Film marketing for Archit, Digital for Sasho and for me its Branding. We see placements comes to us with varied countenances. Can you believe this ,it had become digital for me when I presented myself as a dedicated blogger in one interview. What metamorphosis ! We have almost mastered camouflaging better than the chameleons do.    

Kotler , I thought would come handy but the knowledge in hand hardly comes out in the closed room where my prime focus boils down to cover up the self papable fumbling in my voice. Tyroo was interesting with the glass in hand and for it, the task to brand in hand. I had forgotten all my branding gyan which I keep disseminating amongst my colleaugues. 'We call it 'Gallasy' and because of the high association of a glass with water , it has to be water which is the tool for throwing the brand appeal. 70% of our body is made up of water so the punchline should be...Know 70% of youself go for gallasy' I said when was asked by the sardar uncle in the interview to prove my claim of being creative. Later found it stupid, however couldnt think of anything better than that then.

      These are the times when the Mind goes for a six to put us in a fix. Together we strive to make a place ...its the way forward from positioning to a Position, wish did not have to struggle with this damn recession!

Sunday, October 12, 2008

'A Sinema on Sunday and no one's away'

'Sasho, how can you you not watch a movie like DDLJ?' I screamed. The other day when sasho with his trademark sarcastic smile for things he finds worthless told us that he has not seen the modern classic of hindi cinema, I went furious(discount the mild exaggerations). We are communication students and what a shame not to have seen DDLJ. Now, sasho has to bear with the torture and there was no escape......

I was waiting for today, Sunday, Sinema and Sony a perfect mix to bring us all together. We all sat before the TV screen and it became a little too many for the sofa to accomodate all of us, I never was at the mercy of it though. Safely seated on the ground the only trouble was Nimit's disguised bullies which appeared to me to be coming from him fetching him end number of slaps but actually were extended by sheshadri with love. And nothing interesting with it, however for these guys, I really managed overpowering Karan Johar cinematic creativity in DDLJ with my dissertation visuals on the laptop. Just to mention I am working on 'nudity in advertising'.

Kajol is fat and Indian in the movie. And there were usual discussions of why do women have to be slim to be called beautiful, with doses of mathewism coming from here and there. Vibha could not hold her excitement with every frame in the movie and sasho his sarcasm, Unnu should also have been around. And then came ' 'zara sa jhoom loo main... ssssss Thandi Thandi pawan..'and we rushed to bring our dinners upstairs competing with our vocal chords to prove our respective spoofing talents. The family gathering continued with still an hour left for the movie. The photography ritual followed and how can one dare miss me in the picture; I had to be there, so a number of them had to be clicked. The gtalk status messages flaunted our familial bonds and we were so proud. The funny insights, the lovely feelings and the nasty comments- 'Now we know from where does Karthik draw his inspiration for those aammn...hmnn ns..  courtesy shahrukh' these guys have never missed an opportunity to pull one's leg.
 
Although our knowledge restricts but I happily go against the Market Research Society of India, and commit this mistake to call ourselves a FAMILY. Together we fall to get up and checkout another sunday blockbuster, meanwhile placements need our little attention..hehehe...




Saturday, October 11, 2008

off Late

Never knew I am such a loner. I never enjoyed those messy gatherings though. All the speed has brought it to a standstill, life for me has turned out to be a series of decisions with dreams dwindling ; and these aforesaid set of words adorn my gtalk status message space these days from the point where they start making sense. Off-late life taught me the art of expecting the unexpected. Off-late it informed me about all my dreams , perhaps I always took them for granted before.  off- late it made them look so difficult to come true. 

I remember how i had completely forgetten every problem in an attempt to live up with th speed. It went fast but only to bring it to a hault. Had thought of gifting him big from my first salary although maa has always been my favourite when it comes to gifts and myself as a whole but this time wanted to make him feel special  and believed he would like it. He always does ...DID when bhaiya brings..brought those new pairs. Offlate life intimidated me that I was two months late for that,  August 's two months away from october (placement time) till when he chose not to wait. 

Offlate life taught me punctuality but the schedule was never intimated. Now, I know I am the defaulter without knowing the deadlines which I had to stick to...The punishment is the harshest of all which I got in my lifetime. I lost him Off-late......